Join us at 9 AM as we kick off the second edition of Impact AI in Montreal! This year, we’re welcoming renowned guests and exploring a range of cutting-edge topics designed to inspire and drive innovation. Please note that this event will be held entirely in French.

In an uncertain economic climate, should we slow down investments in artificial intelligence or, on the contrary, accelerate its adoption to strengthen Quebec’s competitiveness? Podcaster and digital consultant Bruno Guglielminetti will share his analysis of the opportunities and risks related to AI, considering today’s economic, technological, and geopolitical challenges.

Artificial intelligence is transforming the audiovisual industry, bringing both opportunities and questions. This discussion explores the approach Télé-Québec used to build support for an AI project by fostering a culture of listening, dialogue, and explaining the “why.” In this talk, Télé-Québec shares how it successfully turned fear of the unknown into an educational journey to engage its stakeholders.

What if you could test your marketing ideas or new products by directly engaging with your target customers—without delays or costly studies? With Smart Persona, this is now a reality! Powered by AI, this chatbot allows you to interact with ultra-realistic synthetic personas that represent your target audiences. The result? Faster decision-making, instant feedback, and a deeper understanding of consumers—all while ensuring total data privacy. Discover how Cossette and its clients are transforming their customer approach with this innovative technology.

Kickstart your day with a burst of energy—coffee, tea, and light snacks are on us! Take a moment to recharge, chat with fellow attendees, and let the morning’s sessions spark exciting conversations.

Before integrating AI, mastering data is crucial—a key lesson from RONA’s journey. The company took a strategic turn by structuring its data with a clear objective: to integrate artificial intelligence effectively and measurably. Discover the key steps of this transformation, the challenges overcome, and the impact of strong data governance, which enabled the successful deployment of high-value AI initiatives. Among them, an online search engine capable of recognizing 150 common Quebecois renovation terms.

Meeting cybersecurity standards while adopting AI has never been more critical. In this session, explore Vooban’s case study: how the company secured its processes in just 90 days, the challenges faced, and the best practices to anticipate risks and defend against cyberattacks.

Time to fuel up and mingle! Grab a delicious meal and connect with others while reflecting on the morning’s insights. It’s the perfect opportunity to build meaningful relationships before the afternoon sessions kick in.

Implementing AI in a business is a major step. Avantis Cooperative and Nordfab share how they identified their needs, structured their plans, and used a proof of concept to reduce risks and maximize results. A practical discussion to better understand how to move from intention to action.

Join a Google AI expert as he shares insights on the current state of AI adoption and the key areas set to shape 2025. Gain practical advice and strategies for success, along with an exclusive look at Google’s latest AI innovations.

Take a well-deserved breather with some afternoon snacks and refreshing drinks. Reflect on the incredible ideas shared so far and recharge for the final sessions of the day.

With its first AI-powered project, Aeromag is revolutionizing deicing operations. This solution minimizes winter delays by optimizing every step of the process, automating routine decisions, and improving the management of both human and material resources. A game-changing innovation set to transform airport operations!

Now that you’re full of ideas, it’s time to take action! In this panel, explore funding programs designed to turn your AI vision into reality. Discover various grants and financial support options to give your AI project the boost it deserves!

For over a decade, the SAQ has been collecting and analyzing data from the Inspire card to better understand customer preferences and deliver tailored recommendations. Discover how this data helps refine promotional offers, optimize in-store assortments, and boost member engagement through an increasingly personalized experience.

As we wrap up the day, let’s revisit the key takeaways and inspiring lessons shared. Walk away feeling empowered to drive change and innovation in your own field.

End the day with a refreshing drink in hand and engage in lively conversations with some of the top minds in your field. Enjoy cocktails, light appetizers, and a unique opportunity to network with fellow attendees and speakers in a relaxed, social atmosphere. Let’s celebrate the day’s success and build lasting connections!